US-based Bradmark Technologies, a provider of software solutions for leading relational database management systems, has announced its entry into the South African market with the appointment of Sybase SA as its distributor for Africa.
According to Allan Lobeck, vice-president: worldwide operations for Bradmark Technologies, his company recognises South Africa as an increasingly important economy.
"With a strong Sybase community we are looking to augment our growing Europe, Middle East and Africa (EMEA) presence by aggressively pursuing the marketplace within these regions," he says.
Lobeck adds that Bradmark is the only database tool vendor providing the full range of Sybase monitoring solutions.
"We are simply
responding to the growing demand throughout SA for our data management solution, and the requests for Bradmark products from the region are on the rise," says Lobeck. "Our development team has spent an extensive amount of time listening to both Sybase and its user community to determine what they want in database management tools and have responded to those needs."
Commenting on Bradmark's appointment of Sybase SA, Lobeck says Bradmark received a number of direct enquiries from Africa for its products, and recognised the need for a local presence that could professionally represent and support its customers in the region.
"We believe that Sybase SA offers this, and by teaming with Sybase SA through this alliance, we can offer customers an unprecedented solution; ensuring that customers' databases run efficiently, consistently and with maximum up time," he adds. "This appointment also forms part of our key strategic direction which reinforces Bradmark's commitment to its partnership with Sybase on a global scale."
Under the distribution agreement, Sybase SA will supply Bradmark's Surveillance product set of cross functional, real time monitoring, management and reporting database and operating system tools.
"Bradmark provides Sybase clients with a comprehensive product suite to monitor and manage Sybase Adaptive Server Enterprise (ASE), Sybase Replication Server, Sybase IQ, Sybase Mirror Activator and their operating systems," says Johan Reynders, GM of Sybase SA.
He says Sybase SA understands that many organisations now have mixed database environments.
"Therefore, the Bradmark product set suits our Sybase SA business model where we deliver solutions to mixed environments," he explains. "Having one monitoring tool for multiple databases makes life easier for the database administrator, as well as IT management who can look at one report format for all the various databases."
Bradmark also provides surveillance products to monitor environments involving multiple variants of Unix, Linux and Windows operating systems.
Whether organisations are running data warehouse applications, high availability online transaction systems or regular databases, Reynders says that they need tools to ensure that their systems are up and running and performing to agreed service levels.
"Bradmark's Surveillance product range is the first comprehensive, cross-function set of monitoring tools that can address data management needs across an organisation's entire Sybase installation and beyond."
Reynders adds that Sybase SA is committed to developing and maintaining relationships with software companies that provide database management tools that are complementary to the Sybase SA offering.