MultiChoice and DeafSA are working together to make television a better experience for deaf or hard of hearing viewers.
A pilot group of deaf or hard of hearing people nominated by DeafSA are testing subtitling software on the DStv PVR (personal video recorder). They form part of a field trial before final review of subtitling software is released to the broader customer base.
Working with the technical team, the trialists feed back via sms, giving valuable information on how they are experiencing the subtitling option and what works and what needs to be adjusted. The technical team can then come up with solutions.
Subtitling is already available on some of the popular channels like M-Net Movies 1 and M-Net Movies II, and the company will release software for subtitling functionalities during October.
The MultiChoice call centre is also currently working on a SMS system whereby the deaf or hard of hearing customer may contact the call centre and receive support from the staff who are capable of understanding their concerns as well as being able to help them in a fast and efficient manner.
Jackie Rakita GM: corporate affairs, comments: “Our interactions with the deaf and hard of hearing community imparted valuable information as well as a greater understanding of the daily hurdles that they face.