Convergence in the telecommunications industry leads to the coexistence of voice, video, and data applications on a single platform. Due to increasing convergence as well as rising user demands, the need for integrated triple play test equipment greatly encourages the growth of the global triple play and next generation services test and monitoring market.
New analysis from Frost & Sullivan (http://www.testandmeasurement.frost.com), reveals that the worldwide integrated triple play test equipment market earned revenues of $91,7-million in 2006 and estimates this to grow exponentially to reach $697,9-million in 2013.
Demand for triple play services increases as customers enjoy the convenience of receiving all three services they need from one service provider as opposed to many different ones. Additionally, service providers prefer to deal with one test equipment vendor that can save them time, money and space by offering an integrated solution that tests and monitors voice, video as well as data.
In response to these demands, VoIP and IP video test equipment vendors offer triple play test and monitoring solutions to meet increasing quality of service demands.
“However, deploying such triple play services is not an easy task for service providers, as they have to work out deploying infrastructure, content and, digital rights agreements, along with many other business and technical issues that might occur in the deployment process,” explains Frost & Sullivan research analyst Olga Yashkova. “The difficulty in overcoming these critical issues has slowed down triple play deployments, delaying the demand for triple play test and monitoring equipment.”
Test equipment vendors must address network overload, delays, poor quality of service, and quality of experience issues by focusing on offering scalable test and monitoring solutions that would expedite the deployments of triple play as well as encourage market growth.
Service providers and carriers need to focus their efforts on raising the average revenue per user (ARPU) and retaining customers. They may achieve this target by providing consumers with a high quality and complete service offering. Test and monitoring equipment manufacturers should also participate in technology/product education seminars, white papers and business case studies as well as offer greater pre- and post-sales support.
Providing free educational seminars for existing and potential customers represents one method of developing end-user knowledge about the technology and its requirements. This also affords vendors the opportunity to learn about end-user challenges and requirements.
“Consumer and market research will enable service providers and carriers to understand end users’ requirements and to develop more effective solutions that cater to their needs,” notes Yashkova. “As end users have increased expectations with regard to voice and video quality, service providers and carriers must offer new services that exceed their expectations, to ensure continued success.”