The past weekend has seen the Internet emerge as a force to be reckoned with in the entertainment and cultural arenas, as both Live Earth and the unveiling of the new Seven Wonders of the World set new user records.
The Live Earth concerts, held at locations around the world on 7 July, broke the record for online entertainment – notching up a staggering 9-million Internet streams.
A stream is when a person watches the event on a computer.
The full online impact of the show is yet to be felt, however, as users copy and share parts of the Internet streams in the weeks to come.
In 2005, Live 8 notched up about 5-million Internet viewers during the show, but was streamed more than 100-million times in the six weeks following the show.
Live Earth is expected to be about three times bigger, with organisers anticipating the more than 80% of the viewership will be on-demand in the days after the event.
Meanwhile, almost 100-million Internet and phone users voted for the seven new wonders of the world, unveiled this weekend.
The sheer volume of people who responded to contest, run by a private Swiss foundation, demonstrates the effect of new technologies in the cultural sphere.
Ironically, most of the seven new wonders of the world are fairly ancient. They are: the Great Wall of China; India's Taj Mahal; the pink ruins of Petra in Jordan; the Colosseum in Rome; the statue of Christ Redeemer overlooking Rio de Janeiro; the Inca ruins of Machu Picchu in Peru; and the ancient Mayan city of Chichen Itza in Mexico.