In its latest quarterly update, Vodacom says it has increased its customers by 7.5% to 32.4-million over the three-month period. This represents an additional 4.4-million customers for the quarter.

The group’s non-South African operations comprised 7.8-million customers, or 24.1% of the total customer base.
Year on year revenue for the quarter increased by 18.6%, while total group customers increased by 28.4% since 30 June 2006.
The company says it increased its South African customer base by 6.9% since 31 March 2007 to 24.6-million.  South Africa’s customer base comprises 3.2-million contract customers and 21.3-million prepaid customers, reflecting increases of 7.5% and 6.9% respectively.  
Vodacom South Africa has retained its leadership in a highly competitive South African mobile communications market with an estimated market share of 59%, it says. The SIM card penetration of the cellular industry in South Africa is now an estimated 89% of the population.
Vodacom’s non-South African operations increased their total customer base by 9.3% during the quarter to 7.8-million customers.