MTN has relaunched its M-Charge product, and expects it to help alleviate unemployment while offering customers a convenient way of buying airtime.
M-Charge is a virtual prepaid top up product which allows self-employed entrepreneurs to sell airtime to prepaid subscribers without using cards, vouchers or pin numbers – and without the need for a fixed location either.
This means that the entrepreneur himself can become the point of sale, saving on the normal overheads associated with business.
Donovan Smith, GM: consumer segment at MTN, explains: “There is the very real possibility that as a result of the M-Charge product, we could create 9 000 jobs for every 500 000 prepaid subscribers. Just imagine: with over 6-million prepaid subscribers, we could create up to 108 000 new jobs.”
The product is aimed at anyone with an entrepreneurial spirit – small business owners, students, informal traders and spaza shop owners – literally anyone, in fact.
All they need to enter the market is a MTN cell phone, a 32k or upwards SIM card and an initial outlay of R300.00.
As soon as they are registered a vendors, entrepreneurs get an MTN M-Charge Vendor pack containing a bib, hat and other point of sale materials. This helps them to be visible to customers, who will be able to top up their airtime from as little as R10.00.