NetFlorist, South Africa’s online gifting service, this week delivered its 500 000th floral arrangement amid a recent upsurge in Internet–based orders for floral gifts.
From humble beginnings in 1998, the company has grown into a major conduit for individuals and companies to conveniently order and deliver floral gifts – ranging in price from R99.00 to over R1 000.00 – to loved ones and friends throughout the country.
MD Ryan Bacher attributes NetFlorist’s blossoming success to its strong brand awareness, the increasing popularity of online consumerism, and improved internet bandwidth, which has sharply increased the company’s ability to receive and process orders.
“With petrol price rises continually hitting people’s pockets and traffic on a our roads escalating by the day, online ordering of flowers is hugely cost effective and time-saving for people,” says Bacher, whose company ensures same-day delivery if orders are placed before midday.
While special occasions such as Valentine’s Day, Mothers’ Day, Fathers’ Day, Secretaries’ Day, and various religious holidays are NetFlorist’s busiest times, day-to-day ordering of flowers for births, hospital stays, condolences and other life events is also on the rise as more and more people become comfortable with online ordering.
“Floral arrangements are the core of our business, but we are increasingly branching out into other gifts as there is growing online demand for this service,” adds Bacher. These include a range of hampers, wine, pens and watches, magazines, fruit and nuts, confectionary, jewellery and household items.