MTN is ensuring it stays in the news spotlight this week. Having entered a bid for Telkom's fixed line business earlier this week, the company yesterday announced a reduction in its broadband data tariffs.
Yesterday's rate cuts bring what MTN customers pay for broadband to as little as 19c per Mb of data, which the company says is among the lowest rates in the world for pay-per-use type of broadband services.
“There is a lot of talk about broadband and the associated technologies in the market, but we believe that what customers really want to know is how these technologies fit into their lives," says Donovan Smith, GM: MTN Consumer Segment.
The price reduction affects MTN’s range of data bundles as well as data contracts. MTN data contracts are designed for customers who want a contract primarily for data use and include contracts from as little as R209.00 per month for the ExtendedData 350Mb right up to the ExtendedData 2Gb for a minimal cost of R449.00 per month.
All of the 24-month contracts include either the F@stLink E620 Data Card or the F@stLink E220 USB Mini Modem as part of the contract.
Both Pay as you Go and Contract customers can benefit from the range of available data bundles.
All of the price plans and bundles are applicable immediately for all current and new subscribers. All existing subscribers will automatically have their bundle size and tariff adjusted (where applicable) and do not have to do anything to benefit from these adjustments. The new bundles and tariffs will kick in at the next bill run for existing subscribers.
Catering to the expected uptake, MTN has undertaken extensive upgrading and performance enhancements to the network over the last three months.
“We have added additional GPRS core equipment in Cape Town to supplement the existing equipment in Gauteng, many of the servers have been significantly upgraded, international capacity has been increased, and an additional 45Mbps international link from Cape Town is now available," says Smith.
"The 3G/HSDPA network is in the best condition ever and has measured performance to rival the best in the world. We have built nearly 600 new 3G/HSDPA base stations this year and will build at least another 400 over the next few months.”
Data is a significant part of MTN's future plans and is anticipated to exceed 10% of total network revenue this year. MTN currently has in excess of 4-million active data subscribers on their network.