Facebook and Microsoft will expand their advertising partnership at the same time that Microsoft takes a $240-million equity stake in Facebook’s next round of financing at a $15-billion valuation.
Under the expanded strategic alliance, Microsoft will be the exclusive third-party advertising platform partner for Facebook, and will begin to sell advertising for Facebook internationally in addition to the United States.
“We are pleased to take our Microsoft partnership to the next level,” says Owen Van Natta, chief revenue officer at Facebook.
“We think this expanded relationship will allow Facebook to continue to innovate and grow as a technology leader and major player in social computing, as well as bring relevant advertising to nearly 50-million active users of Facebook.”
Kevin Johnson, president of the Platforms & Services Division at Microsoft, adds: "Making this investment and expanding this partnership will position Microsoft and Facebook to better take advantage of advertising opportunities around the world, and is a great win for not only for our two companies, but also our collective users and advertisers.
"We have partnered well over the past year and look forward to doing some exciting things together in the future. The opportunity to further collaborate as advertising partners is a big reason we have decided to take an equity stake, and is a strong statement of our confidence in the long-term economics of this partnership.”
Facebook continues to experience strong growth both in the US and international markets, with almost 60% of Facebook’s users being outside the US.
With an average of 200 000 new users registering each day, Facebook continues to be one of the most-trafficked sites on the Internet.