HP officially launched its "What do you have to say?" reseller campaign this month.
The campaign gives HP’s registered resellers and Preferred Partners the opportunity to win one of 20 HP digital cameras and HP photo printers should they increase their HP printer sales from 1 November to 31 January 2008.
“The aim of this competition is to initiate some festive rivalry among our resellers and Preferred Partners,” says Thierry Boulanger, country manager: IPG at HP SA. “Most importantly, it provides HP with an opportunity to focus on driving sales of some of our key products during this high-spending season.”
Partners will need to increase their OfficeJet, Colour LaserJet, Mono LaserJet and Multi-functional Printer sales by 25% over their purchases made during the same period in 2006/2007. Each registered reseller and Preferred Partner will receive an IPG box which will include their individual targets, cheat sheets and brochures.
At the end of January, winners will be selected from the top 20 resellers who exceed their targets.