Users looking for “haute couture” in a “cool computer” need search no further.  Dell hit the runway recently unveiling a new consumer brand – Inspiron – with a line-up of colourful notebooks and desktops that underscores Dell’s commitment to offering consumers with quality digital products that are custom-tailored to meet their lifestyles. 

Dell also launched the world’s thinnest notebook, the XPS M1330 that captures the imagination of consumers who want the highest computing performance whenever and wherever they go.  
“We’ve packed these new Inspiron and XPS systems with features like mobile broadband, widescreen displays and colours choices to help customers experience the high definition lifestyle they seek,” says Gavin Slevin, client products brand manager at Dell South Africa.  “Customers also tell us they want great design and performance and we have responded with the new XPS M1330, the world’s thinnest 13-inch notebook.”
The new products include:
*  XPS M1330 (13.3-inch) notebook;
* Inspiron 530 and 531 desktops;
* Inspiron 1720, 1721 (17-inch), Inspiron 1520 and 1521 (15.4-inch); and
* Dell SE198WFP 19-inch widescreen flat panel display.
Built on a foundation of great features and design, they deliver on what customers want, need and do with their individual digital experiences. Best-in-class widescreen displays on both notebooks and desktops support hi-definition lifestyle activities like watching movies, sharing photos, or shopping on the internet.
Built-in optional mobile broadband the notebook portfolio and Wi-Fi on the desktops allows seamless wireless connectivity. A rich palette of eight colour choices, including Ruby Red, Midnight Blue and Jet Black, gives notebook customers the opportunity to truly express themselves.
Dell introduced a new flagship ultraportable notebook, the XPS M1330. With a starting weight of 1.8kg, the 0.9-inch thin XPS M1330 features cutting-edge design elements and a durable magnesium alloy frame with brushed aluminium accents. Customers can personalize their XPS M1330 with a choice of three colours: Tuxedo Black, Pearl White or Crimson Red.
Dell has also expanded its services and support offerings to give customers more choice and control over what level of support is relevant to them and how they use their PC.
In addition to their hardware warranty, Dell offers a range of ‘Theme Packs’ based around customer needs, such as Getting Started, Accidental Damage Support, Secure Your Data and Improve Your PC Skills. Each package can be purchased separately.
The company is also offering new support tools and technology that proactively identify and solve problems automatically. Dell’s portfolio of offerings now includes Dell Support Centre, Dell Support 3, DellConnect, DataSafe Online and PC TuneUp.