Adobe Systems has introduced its new Creative Solutions Partner Programme (ACSP) involving the South African channel aiming to offer holistic creative solutions through a dedicated knowledge partner infrastructure of specialist Adobe resellers.
This follows the successful Authorised Reseller Partner Programme that has come to conclusion. Managed through Adobe and its three local distributors namely Comzek, The Core and Dax Data, key resellers are invited to the programme to ensure strong support for Adobe’s creative customers is created through this network.
“We realise it is imperative to answer the increased need for specialisation and we are addressing this in three different programmes namely education through License to Learn, the Digital Video Value Added Reseller Programme and now this one,” says Mohammed Jogie, Design Evangelist Adobe MEA.
Through this programme Adobe and its distributors hope to drive this complete offering to the creative professional market across multiple verticals including video, web and design as well as present a performance rebate to key reseller partners in the creative professional space.
Additionally, these partners will be supported with joint marketing activity, public relations opportunities, dedicated promotions to niche markets and a direct communication line with Adobe.
To ensure fair access to participation Adobe is not excluding any company. Interested resellers may request to be considered for the programme if they successfully meet the criteria. Decisions are based on sales and technical skills, revenue potential and sustainability coupled with co-op marketing support. In phase one there will be approximately 15 partners, with the company looking to include additional aspirant partners as the programme matures.
“We are hoping this will help us twofold: Adobe’s business is growing at a sustained double-digit rate which means we need to streamline our business to ensure that we deliver the best service with the resources at our disposal. On the flipside it will enable reseller partners, with specific skill sets to deliver a higher level service to the Adobe community,” adds Andrew Lindstrom, regional manager for Adobe MEA.