HP has announced record annual growth for its Indigo division, reporting that the fourth quarter was the division’s best on record.
Driven by dynamic page growth as well as strong sales, the division experienced continued success as it extended the reach of digital printing and publishing platforms across a number of segments, including HP Indigo’s core marketing collateral market and fast-growing segments such as photo merchandise printing, book publishing, labels and packaging and direct mail.
HP Indigo page growth increased 45% overall from 2006 to 2007, with fourth-quarter page growth growing by 46 percent year over year. HP also completed a successful launch of its flagship HP Indigo press 5500 in 2007 in addition to providing field upgrades of new productivity-enhancing technologies to many of its existing users.
"A significant part of HP’s Print 2.0 strategy focuses on enhancing the print production solutions provided to our graphic arts customers," says Alon Bar-Shany, vice-president and general manager, Indigo division, HP. "In 2007, many successful print service providers experienced how they could create a competitive advantage and drive profit using HP Indigo solutions in a number of dynamic, growing digital printing markets."
The majority of HP Indigo presses are used to produce personalized or short-run marketing collateral. Several leading print service providers worldwide use multiple presses connected through HP IT-enabled digital front end systems for highly productive, high-volume production of offset-quality marketing collateral.