EMC yesterday announced significant enhancements to the EMC Velocity² Partner Programme for Europe, Middle East and Africa (EMEA).

The introduction of Partner Specialties in five solution areas – Consolidation, Backup, Archive, Security and Content – enables Velocity² Partners to differentiate their business model and offer additional value to their customers by delivering complete end-to-end solutions combining hardware, software and services skills.
Velocity² Partners can become part of the Velocity² Authorized Service Network (ASN) Program and receive advanced technical training from EMC and have access to the EMC proprietary service methodologies and tools that are also used by EMC Services specialists.  
This level of certification will allow partners to engage with customers on a deeper level, enabling them to deliver the highest quality of customer satisfaction.  Specialty certifications will be grouped around a set of product, software and services relevant to each solution area.
Partners will receive an advanced set of benefits associated with their Specialty area such as performance based rebates and demand generation support. The Specialty logo displayed by Partners, will allow customers to clearly identify the best ‘go-to’ Partner in their region for their selected solution requirement.
“As mid-market customers become more and more sophisticated they are looking for a solution provider who can deliver an entire solution. The Specialty areas being introduced into the EMC Velocity² Partner Program will ensure that our Partners are qualified to offer a complete solution based on the customer’s needs. The additional services skills set will allow the Partner to own the customer relationship from the initial sale, through to implementation and ongoing support.” comments Prem Pather, channel manager at EMC South Africa.
The Consolidation, Backup, and Archive Specialties will be available on 1 July 2008 and the Security and Content Specialties will be rolled out in the first quarter of 2009.