It's enough to gladden the heart of any IT exec: Members of First National Bank's loyalty programme, eBucks, can now spend or earn eBucks at any participating Pro Shop stores.
Benjamin Marais, partner acquisition executive at eBucks, says that golf is a key area of interest for many FNB customers and eBucks members.
“Annually, an FNB customer spends in the region of R 2 000 on golf so we’re excited to bring the country’s leading golf retailer on board, as it is not only a well-known and respected brand in South Africa, but the market leader too.”
Rhys Hughes, joint MD of The Pro Shop’s holding company, MoreGolf, says that partnering with eBucks opens up the world of golf to a much wider audience.
“Being able to use your eBucks to buy your first set of clubs, a few balls and a glove makes it so much easier to get started on the golf course," Hughes says. "It is also a great opportunity to get your kids or your significant other into golf without breaking the bank.
“Most golfers have had the unfortunate experience of counting the cost of lost golf balls," he adds. "An average golfer can lose around 40 golf balls a year, and if you take into account the 160 000 golfers registered with the South African Golf Association, that’s a lot of golf balls.”
You can spend your eBucks on a lot more than just golf balls. The Pro Shop provides one of the largest ranges of internationally-branded golf products, giving customers, who are eBucks members, a choice of items to get for free with their eBucks. eBucks can also be earned and spent at The Vodacom World of Golf, Vodacom Golf Villages, PlayMoreGolfSA, MoreGolf Getaways and TeeTimeSA.
FNB customers are also able to earn additional eBucks – over and above what they would normally earn – if they use their FNB credit, cheque or debit cards at The Pro Shop’s till points.
Marais confirms that eBucks members will earn 2% of their purchases back in eBucks from The Pro Shop, and if members pay for the purchase with an FNB product they will earn up to 3% of the purchase price back in eBucks.