MTN has joined forces with 5FM’s DJ Fresh and Metro FM’s Unathi and Glen to encourage listeners to “share the love” from Valentine’s Day until Friday, 18 February. The campaign will involve listeners SMSing about CallBack messages they have either sent or received.
These stories can be heartwarming, funny or even bizarre – such as the woman who sent a CallBack to her husband because she didn’t have airtime to call him and tell him their house was on fire.
The best CallBack stories will be shortlisted and three listeners will be invited to share their stories on air. The best story for the day will win a prize valued at R5 000.00, made up of a BlackBerry Bold Smartphone and R1 000.00 MTN Pay as you Go airtime.
The airtime will be will be transferred to the winner immediately using MTN ME2U.