The South Africa-based research and development arm of international telecommunications group Telfree has been awarded the Outstanding Regional Achievement Award for Excellence in Mobile Content at the United Nations World Summit Award (WSA) for its Telfree MzansiSMS product.

This is the first time an African mobile company has been recognised by the WSA.
Innovative usages, applications and content for mobile phones are fast creating a powerful new market, ranging from m-business and m-government to m-health and m-empowerment. In response to this rapid development, the World Summit Award Mobile (WSA-mobile) was created, bringing together the world's best mobile content and most innovative cell phone applications from more than 100 countries and regions.
In winning the award, Telfree joins the ranks of mobile players like Marks & Spencer Mobile Commerce (UK), Angry Birds (Finland), M.Guardian.co.uk (UK), and WellDoc Diabetes Manager System (US).
Telfree’s MzansiSMS aims to bring the lowest-cost SMS rates in the country to needy South Africans – a move that has radically transformed the mobile landscape in South Africa, where often the poorest were paying the highest rates for mobile services.
The MzansiSMS service is delivered via a small, easily downloadable application, accessible on most mobile devices with colour screens, and can reduce the cost per SMS to less than one cent.