NEC Display Solutions has appointed a third distribution partner in South Africa, Electrosonic SA.

Electrosonic is a successfully established distributor to the professional audio visual and systems integration industry.

The strategic collaboration between NEC Display Solutions Southern Africa and Electrosonic will help deliver a broader channel base, assist in brand share increase, and enhance NEC’s ability to inform its channels and end customers of the key benefits and capabilities of its innovative display solutions.

While Electrosonic’s core focus will be on public displays, large venue displays, events and the control room market, they will be distributing the complete range of display solutions including large venue projectors.

“This is a strategic appointment where NEC Display Solutions Southern Africa aims to enhance its penetration of the local Pro AV and systems integration market by building on existing working relationships with complementary products currently distributed exclusively by Electrosonics,” says Sarah Fraser, channel development manager to southern Africa. “It underlines NEC’s commitment to drive the integration of innovative products into the industry and expand on its ever growing market share in overlapping vertical markets within the corporate, education, transport, broadcasting, and rental and staging industries.”

“NEC has a fantastic product offering and a proven track record for quality and reliability,” says Bruce Genricks, managing member of Electrosonic SA. “Combining this with our extensive dealer network, technical expertise, design services and complimentary products that Electrosonic SA has to offer, will provide comprehensive solutions for our dealers”. “We are delighted to be distributing NEC products, and look forward to a long and rewarding partnership.”