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New-look Bing focuses on doing

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Do you ever feel like you’re spending too much time searching and not enough time doing? If so, you’re not alone. According to a recent survey conducted by Bing and Impulse Research, nearly 75% of people spend more time than they would like searching for information online.

The new-look Bing, available now, brings together information from the Web, experts and enthusiasts and friends to help users do more.

Most things in life are better with people you trust; in fact, more than 90% of survey respondents reported they are likely to seek the opinions or advice of friends and family as part of their decision-making process around events, purchases, travel and more, and more than 90% will even delay a decision to first get input from family and friends.

The new social features in Bing make it easier to exchange ideas, share opinions and take action.

These social results, found in the right column and called sidebar, complement the standard search results without compromising them, offering searchers the chance to start a conversation and get advice from friends, experts and enthusiasts right within the search experience. Bing shows which friends have liked or might know about content related to the query and will identify experts and enthusiasts that can provide recommendations on the topic of interest.

In addition, users can post a question and get help from Facebook friends while they search, friends can easily see and reply to questions on Facebook or Bing, and usrs can follow the activity feed to see friends’ queries and posts in real time.

Bing also makes it easy to get things done in one place with the new centre column, called snapshot, which will roll out in the next few weeks. It includes information, such as maps and reviews, and quick ways to take action, so booking a restaurant reservation or checking hotel rates are now quicker and easier.