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What brands are cool in 2012?

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BlackBerry, Nike, FNB, BMW and Vodacom have all scooped awards in their respective categories at the 2012 Sunday Times Generation Next Brand Survey Awards.

In its eighth year, the 2012 Sunday Times Generation Next Brand Survey Awards, conducted by HDI Youth Marketeers, spanning 73 categories and voicing what the South African youth – aged between 8 and 22 – deem cool.

For the second consecutive year, BlackBerry not only took home the Coolest Cell Phone Award and the Coolest Hi-Tech Gadget Award but also the Coolest Brand Overall Award.

Repeat winners in the brand categories include Spur (Coolest Eat Out Place), YOU (Coolest Magazine), Trace on Dstv (Coolest TV Music Channel and Coolest TV Channel), 5FM (Coolest Radio Station), Protea Hotels (Coolest Hotel Group), BMW (Coolest Motor Vehicle), Nike (Coolest Sports Stor), Vodacom (Coolest Telecoms Provider), Apple (Coolest Computer Brand), KFC (Coolest Fast Food Place) and the University of Cape Town (Coolest University or College).

Repeat winners in the Coolest Local Sportsman and Coolest Local Sportswoman categories are Siphiwe Tshabalala and Natalie du Toit respectively.

Over 6 000 young South Africans – from across seven provinces – were polled on everything from the ‘coolest’ fast food outlets to cellular network providers, celebrities to fashion brands, banks to tertiary institutions.

The survey illustrates what the leaders, movers and shakers of tomorrow are responding to today, as well as measuring the effectiveness marketing and branding campaigns – either specifically or not specifically aimed at this particular target market – are being consumed and interpreted.

Following BlackBerry as the coolest brand overall were BMW, Coca-Cola, Nike and Apple.

Coolest cell phone brands were BlackBerry then Nokia, Apple, Samsung and Sony Ericsson.

Vodacom, as coolest telecoms provider, was followed by MTN, Cell C, 8.ta and Virgin Mobile.

BlackBErry was also the coolest gadget, closely followed by the laptop, Playstation 3, iPad and iPod.

He coolest computer brand was Apple, then Samsung, Sony, HP and LG.

Facebook was named as the coolest social networking site or Web site, then Mxit, Google +, WhatsApp and Twitter.

Facebook wa also the coolest cell phone application, followed by BBM, Mxit, Google and WhatsApp.