subscribe: Daily Newsletter

 

NetApp unveils products and programmes

0 comments
Midsize businesses face the challenge of keeping pace with growing demands while managing the volume of data being generated, all with limited IT resources and budget. Building on a simple, flexible and efficient IT infrastructure enables the agility required to help midsize businesses capitalise on this data growth to drive their success and create a competitive advantage.
As a result, the decisions midsize businesses make about their storage foundation play a critical role in their future success.
NetApp’s new FAS2220, which starts at under R69 500.00, is the latest member of its entry-level product portfolio and builds on the momentum and success of the recently introduced FAS2240.
Already an established leader in the midsize market, with more than 10 000 customers turning to NetApp each year for their storage needs, the new FAS2220 delivers innovative new technologies and increased value that enable midsize businesses to:
* Start right by providing more performance and software value than traditional entry-level storage systems;
* Keep it simple by delivering increased performance without increasing deployment or management complexity; and
* Grow smart by leveraging existing storage investments and easily adding new capabilities to meet changing needs.
NetApp also unveiled an expanding ecosystem of value-added reseller (VAR) partners to provide midsize businesses with cloud backup and disaster recovery services built on NetApp along with new channel enablement programmes to help partners expand their business.
NetApp’s FAS2220 leverages new NetApp Flash Pool technology to provide an unmatched combination of performance and value to help midsize businesses start right and stretch their dollars. Flash Pools, which extend NetApp’s Virtual Storage Tier approach to the midsize market, enable customers to accelerate application performance and are simple to implement and operate “out of the box”.
Flash Pool technology also seamlessly integrates with NetApp’s industry-leading suite of nine storage efficiency technologies to help customers increase utilisation and reduce power costs. NetApp is the only vendor offering this unique intelligent caching approach in the entry-level storage market.
The new NetApp OnCommand System Manager 2.1 helps simplify, control and automate both setup and ongoing management of NetApp storage. This tool allows customers to improve their storage and service efficiency, boost productivity, and reduce the impact of storage management on IT resources.
The FAS2200 series runs on the latest version of the Data ONTAP operating system to provide truly unified, scalable architecture that enables customers to easily and affordably upgrade to higher-end systems and new capabilities without needing forklift upgrades.
Data ONTAP also provides “cluster-ready” capabilities, enabling midsize customers to seamlessly add storage capacity as needed to their shared infrastructures with no downtime.
According to a recent study done by Enterprise Storage Group, 74% of all midsize businesses will increase expenditures on cloud services in 2012.
NetApp is working closely with select VAR partners to deliver data protection as a service (DPaaS) to help customers start right and grow smart. DPaaS enables customers to better protect their business from lost productivity, revenue, and goodwill associated with data loss and downtime.
DPaaS is a logical first step into cloud services for many midsize businesses because it delivers powerful disk-based recovery and second-site failover functionality typically enjoyed by large enterprises at a fraction of the cost of traditional disk-based solutions. And with the ability to pay as they go, decision makers with DPaaS can optimally align IT spending to the growth of the business.
DPaaS maximises the effectiveness of limited administrative resources because it is simple to initiate and easier to maintain than legacy tape protection infrastructures. By moving to DPaaS, administrators can eliminate onerous tape management tasks, restore data in minutes versus hours or days, and leverage experienced support teams and monitoring tools to help save valuable time and resources.
The GetSuccessful Cloud Services Programme provides reseller partners with industry-leading support and connects them with NetApp’s ecosystem of cloud service providers to help them transform their business to capitalise on the cloud service opportunity.
Additional programmes, promotions and financing offers provided by NetApp specifically help NetApp resellers help existing customers make the transition from their legacy NetApp storage platform to the new FAS2200 portfolio. As a result, resellers have more to offer their customers and can increase their business opportunities by offering services.
NetApp will participate in VMware’s “Real World Advantage” campaign. The campaign provides VARs with various joint sales and marketing tools to help them accelerate sales opportunities and generate leads for VMware and NetApp solutions with midsize customers.
“There is no question that midsize businesses are making the transition to cloud-based solutions and value-added resellers will play an important role in helping to address this customer need,” says Julie Parrish, senior VP of Worldwide Partner Sales, NetApp.
“NetApp is providing our partners with a unique opportunity to be part of an ecosystem that will enable them to strengthen their customer relationships, build profitable new revenue streams, and take advantage of industry-leading enablement programmes designed to help them transform their business to capitalise on the cloud.”
“The growth of data and an ever-expanding competitive landscape combined with limited budgets and resources means that midsize businesses must make smart decisions when it comes to their IT infrastructure,” says Manish Goel, executive VP of products, NetApp.
“The enhanced FAS2200 platform provides customers with the simplicity, flexibility, performance and value they need while delivering a storage foundation that they can build on with confidence to achieve business success.”