Avanade has announced its sponsorship of the Lotus F1 Team and its appointment as official business technology consulting partner, which started at the Monaco Grand Prix on 27 May. Additionally, Avanade will provide business and functional process support as part of the team’s approach to implementing Microsoft Dynamics.
“Avanade will be a key partner in driving business improvements for the Lotus F1 Team,” says Patrick Louis, Lotus F1 Team CEO.
“Earlier this year we announced our three year partnership with Microsoft Dynamics, and this partnership with Avanade stems naturally from our Microsoft agreement. This unique industry demands the best of every resource and Avanade’s expertise will be instrumental in helping Lotus F1 Team deliver long-term growth and success. We look forward to working with them on our global business transformation process.”

“Improving efficiency, modernising operations and lowering costs are critical success factors for any business, especially one where a streamlined performance can be the difference between winning and losing. As the Official Business Technology Consulting sponsor, Avanade is proud to be an instrumental part in helping the Lotus F1 Team realise results,” says Adam Warby, Avanade CEO.

Avanade branding appeared on the team’s E20 designated cars at the Monaco Grand Prix and will remain throughout the duration of the partnership.