Absa is to expand its contactless smart card to include rugby fans who gather at Absa Boktown to watch the Springboks play.
The first trial of the new Springbok Supporters Club tap and go card is rolling out at the Absa Boktown fan park for the screening of the Springboks versus England game at the Barnyard Theatre in Durbanville, Cape Town tomorrow (16 June).
Fans will be able to tap the card to pay for food and beverages, saving them time and maximising their “game time”.
Apart from working at participating Absa Boktown events in future, the new Springbok Supporters Club tap and go card will also allow for payments of goods and services at participating merchants displaying the MasterCard with PayPass and/or MasterCard Cash logos. There are more than 1 000 Absa merchants countrywide so far.
Designed to give customers a quick, secure and convenient way to pay for purchases, the contactless smart card system is already making transit convenient for passengers who use MyConnect cards on myCiTi bus rapid transit in Cape Town. The same Springbok card will work in transit in Cape Town.
“This demonstrates the power of Absa’s sponsorships and how Absa seeks to integrate our sponsorship properties with the solutions we can provide to consumers to make everyday life much easier,” explains Arrie Rautenbach, Absa head of retail markets.
“We are always looking for new and innovative ways to better service our customers and change the way they pay. Our venture into Boktown venues will allow us to create further consumer awareness of this stress-free and time-saving way to pay for our team of millions, the Springbok Supporters Club fans.”