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First Distribution to distribute Iomega products

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Iomega, an EMC company and a leading innovator in digital storage and content management solutions, has signed First Distribution as an in-country B2B distributor in South Africa.
Data protection solutions vendor Iomega, which is part of storage giant EMC, has strengthened its small and medium business presence in South Africa by striking a deal with First Distribution. Iomega’s latest channel partnership will ensure its B2B products and solutions are readily available to system integrators, the surveillance SMB market, SMB resellers and VARs in South Africa.
“We are focusing on the SMB channel, which is incorporated as part of a wider plan to support the SMB market and at the same time support the SMB business-to-business distribution structure,” explains Cizar Abu Ghazaleh, regional director for the Middle East, Africa and Turkey at Iomega.
“With First Distribution on board, we are fulfilling another part of our B2B formula. First Distribution has been chosen because of its strength and reach in different channel segments, whether it be system integrators, resellers or corporate resellers. We are confident First Distribution will be an important addition to our existing distribution partners in a region where there is much room for growth.”
Rohan de Beer, EMC brand manager at First Distribution, says that First Distribution’s initiatives towards being a strong broad-based distributor and their drive to grow their “value business” in South African markets had been instrumental in this distribution deal with Iomega.
“We are confident that together we will make this relationship fruitful for both companies. This association will assist us in providing world-class network storage products through our strong and loyal partner base,” he states.
“Our partnership with Iomega is another step to fuel our strategic approach of having world class brands in our portfolio and offer the best-in-class-products to our growing partner community.”
Iomega will also be partnering with Phoenix Software for distribution into the consumer and retail segments of the market.
“We pride ourselves in only offering the best products, and Iomega offers the latest, and best, technology in storage solutions. Our experience in the market, together with our long-standing relationships with the premier retailers in South Africa, was instrumental in this agreement.
“We are confident that this partnership will provide great opportunities for all parties involved, and are looking forward to growing the brand in the local consumer market,” says Simon Campbell-Young, CEO of Phoenix Software.