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Etisalat applies for gTLD with ICANN

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Etisalat Group, the telecommunications corporation with operations in 17 markets across the Middle East, Africa and Asia, has announced that it has applied for the .etisalat and اتصالات. generic top level domains (gTLD) with the Internet Corporation for Assigned Names and Numbers (ICANN), the organisation that co-ordinates the worldwide domain name system (DNS) to ensure that the single global Internet works properly.
TLDs refer to the suffix attached to Internet domain names.
Etisalat is among the 1 930 applicants announced to the public on 13 June, 2012, who have participated in this unique opportunity, which includes 116 applications for internationalised domain names, or IDNs, for strings in scripts such as Arabic, Chinese, and Cyrillic.
“Securing the .etisalat and اتصالات. TLDs is important to a company like Etisalat that serves 170-million customers in 17 markets across the Middle East, Africa and Asia. It will be a leap forward for Etisalat in establishing our brand globally in the public space, and we are looking forward to having our applications accepted by ICANN,” says Essa Al Haddad, chief commercial officer, Etisalat Group.
“The unique .etisalat domain will help further enhance the value of the Etisalat brand through building an even greater bond of trust with our customers and through the security we provide across our various telecommunications platforms.
“Once operational, the TLDs will also allow us to strengthen existing relationships with current and future global network partners and help us to deliver new, transformative telecommunications services.”
This announcement is the culmination of a long-standing partnership between Etisalat, alongside King Abdulla City for Science and Technology in the Kingdom of Saudi Arabia, and the GCC council at the Arab League towards the adoption of a non-standard solution for Arabic domain endorsed by all ccTLDs in the GCC.