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IP Expo cancels SA show – again

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Despite the successful launch of IP Expo in 2011, organiser Montgomery Africa has announced that the technology show will not take place as planned in August this year.

The company says it took the decision because many ICT vendors and resellers whose technologies were on show have cut their advertising budgets again as the recession continues to bite.

Damion Angus, MD of Montgomery Africa, says the cancellation is a disappointment after the show’s successful début last year.

“This has been particularly frustrating as the response to the inaugural show was so positive,” he says.

“Pressure on global marketing budgets has made it difficult for ICT vendors to focus on developing markets such as South Africa,” says Hugh Keeble, MD of  Imago Techmedia, Montgomery’s partner in the project. “We will be keeping a keen eye on the region, however, and hope to make more announcements when conditions are right.”

Keeble believes the show may have been a little ahead of its time for the South African market, since it focuses on the still-emerging technologies of cloud computing, IP infrastructure, and virtualisation. The recession has forced businesses to reduce or delay their investments in IT infrastructure, and at the moment those bandwidth-intensive technologies are still at the early adoption stage in South Africa.

But that will inevitably change in the near future, Keeble says. “The benefits of IP networks on increased business agility and collaboration are well understood, and the impact of technologies such as virtualisation and cloud computing means that adoption is inevitable.”

Imago Techmedia has staged IP Expo in London since 2007, and it is now the UK’s leading technology event. The event was also launched successfully in Sweden earlier this year.