Telkom, in an attempt to make its products and services more accessible to customers, is entering into partnerships with third-party channels in the retail electronics industry.

“Retail channels remain the predominant channel for customer purchases and are therefore key to Telkom’s strategy to increase market reach and provide convenience and easy access to our products and services,” says Manelisa Mavuso, MD: consumer services and retail at Telkom.

With this in mind, Telkom has started a pilot project involving DionWired stores Gateway in Durban, Woodmead in Johannesburg, and Canal Walk in Cape Town. The aim is to test the concept before commencing national roll-out.

Each of these stores now have a Telkom counter where customers can order the telco’s high-speed broadband services.

“In this way, we aim to capitalise on the synergies at the point of purchase where customers buy their PCs and laptops, gaming consoles, internet TVs, tablets and cellphones,” says Manelisa.

A key selling point of Telkom broadband is that multiple users in the same household or business can simultaneously use the same broadband connection. Wireless routers allow family members in one room to download and play games or music while another family member in another room is able to chat on Facebook on a cellphone – at the same time and using the same Telkom connection.

The pilot project with DionWired follows an earlier announcement about Telkom’s partnership with Samsung, announced at the Samsung Africa Forum in Cape Town in March this year.

Through the Samsung deal, customers are offered Telkom broadband packages as part of their Smart TV purchase. This one-stop service enables customers to use the Telkom broadband connection to download movies, games and other internet-based content over their Samsung Smart TV sets.