FNB Cellphone Banking customers are now able to do their banking on Facebook.
“As a bank, we average around 15 000 conversations monthly, via social media, with existing and potential customers. It is without a doubt that social media banking is the next frontier – to us this is a channel that will provide our customers with more choice and convenience to do their banking,” says Ravesh Ramlakan, CEO of FNB Cellphone Banking.
“The spirit of innovation is driven by the need to provide our customers with the best possible banking experience. For us to remain as leaders in the innovation race we need to rapidly adapt to the constant changes in our environment,” Ramlakan says.
To access banking through Facebook, customers need to link their Facebook profiles to their Cellphone Banking profile. Once linked they can access the “FNB Banking on Facebook” application via facebook which will allow them to check their balances, purchase prepaid products including airtime, SMS and BlackBerry bundles, as well as the option to view Lotto and PowerBall results.
“There are currently more than 4,7-million active Facebook users in South Africa, and more than 150 000 of those are FNB Facebook fans. It is easier for our customers to purchase a data bundle or airtime whilst using facebook,” adds Ramlakan.
“This is an opportunity for us to tap into a new and fresh market, introducing our diverse product offering to a different audience in a ‘cool’ way.”