Vodacom has increased its South African customer base by just over 29%, or 31-million users..

These are some of the results of Vodacom Group’s limited trading statement for the quarter ended 30 June 2012.

During the quarter, group service revenue growth boosted by performance in key growth areas.

Group service revenue grew 8,7% while group revenue was up 9,3% and total customers increased 29,2% to 50-million.

In South Africa, service revenue was up 1,8% while customers increased by 29,1% to 31-million and active smartphones were up 40,9%.

International operations’ contribution to group service revenue increased to 20,5%, with service revenue up 46,7% and customers up 29,4% to 19-million.

During the quarter, the number of active M-Pesa customers in Tanzania increased to 3,6-million – a 120,7% growth.

Pieter Uys, Vodacom Group CEO, comments: “Overall this was a good quarter with a particularly strong performance from our international operations supporting group service revenue growth of 8,7%. The connectivity revolution is well underway with close to 16-million customers actively using data, up 43% from the prior year.

“In South Africa, one of our key advantages is the size and reach of our network. Given the increasingly competitive environment, quality and capacity both set Vodacom apart and give us the means to compete with targeted value promotions. As an example Vodacom4Less, NightShift and more recently Power Hour tap into excess capacity on our network during slack periods and translates this into very competitive prices for our customers. Other customer groups are driven by entirely different things such as compelling data promotions and have benefitted from the reduction in the average effective price per megabyte of 26%.

“I’m particularly pleased with the sustained high growth delivered by the International operations. The primary driver has been solid commercial execution, supported by a healthy macroeconomic environment. Service revenue from these businesses now accounts for 21% of group service revenue, compared to 14,5% two years ago. Data demand in this segment is accelerating, with active data customers increasing 152% and data revenue up 150%.”