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Onboard WiFi key to Mango growth

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This week Mango will add a sixth new-generation Boeing 737-800 aircraft to its fleet, the fifth to be enabled with the G-Connect In-Flight WiFi service.

The airline will deploy the aircraft on its existing network, exercising an optimised schedule as it looks to gain increased market share on its domestic routes.

“Mango has made significant market share gains over the past 12 months, with overall market-share growing to just under 20% on routes that we operate from 15% in early 2011,” says CEO Nico Bezuidenhout.

He attributes the airline’s growth to competitive pricing as well as gains in brand equity and continued growth in accessibility and wide payment method acceptances.

“In today’s challenging market it is essential to cast one’s net as wide as possible, and to seek creative operational solutions and innovation on an on-going basis.”

The G-Connect In-Flight WiFi service is rapidly gaining popularity with an encouraging number of travelling guests logging on to the service.

“During the first month of the beta phase approximately 1 000 guests per operational aircraft made use of the service,” Bezuidenhout says. “We expect this to quadruple in the next couple of months as our entire fleet comes online and testing ends after October.”
Currently only a very low outage rate, measured in seconds and mostly unnoticeable, makes the service more stable than many land-based networks.

Bezuidenhout adds that once the G-Connect In-Flight WiFi service is rolled out across its fleet, a second beta phase will introduce live television and other entertainment options to its flights.

“Imagine flying to Cape Town where a two hour journey is suddenly a seamless cog in one’s schedule, where the potential of productivity and the promise of entertainment will shorten a journey to the click of a mouse.”