Matthew Thackrah has been appointed as the deputy MD of Samsung Electronics South Africa. In a newly-created dual role, Thackrah will also continue as the head of CE and IT solutions for the brand.

Having been with Samsung South Africa for more than 10 years, Thackrah holds a wealth of knowledge and experience across the broader Samsung product portfolio, where his leadership has played an important role in the company’s achievements. His expertise lies in strategy implementation as well as forecast and retail management – areas that will aid the continued growth of the brand across South Africa.

Thackrah comments: “Having been with the Samsung brand for a number of years, I am pleased to accept this position and certainly look forward to the opportunity to not only add value to the brand, but to work with a team of exceptionally talented people. I will continue to focus on developing the broader consumer electronics market locally and across our African shores – enabling a more intuitive and smarter life for the consumer.”

George Ferreira, vice-president and COO at Samsung Electronics Africa, adds: “Matthew has a solid understanding of the business and this, coupled with his industry experience, leadership capabilities and expertise makes him the perfect candidate for the role. We look forward to his continued contribution to Samsung SA in this role and the critical part he will play in achieving our business goals and objectives, taking Samsung to even greater heights.”