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New SA MD for RIM

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Research In Motion (RIM) has announced the appointment of Alexandra Zagury as MD for South Africa and southern Africa.

Based in Johannesburg, Zagury will oversee all of RIM’s operations, sales and marketing efforts for the region.

“I am excited to be taking on the role of MD for the Southern African region, one of RIM’s most important growth markets,” Zagury comments. “We are proud of the company’s success in this region, particularly in South Africa where BlackBerry is the leading smartphone brand, and I believe there is still tremendous opportunity for growth.

“Our goal is to maintain customer loyalty and expand RIM’s leading position in South Africa by being even more customer-focused and by working closely with our carrier and developer partners across the region.”

Robert Bose, regional MD for Africa and the Middle East at RIM, says: “Alexandra brings a wealth of commercial, strategic and leadership experience to this role, and she will be instrumental in driving the next stage of our business growth in southern Africa.”

RIM is growing in South Africa. According to GfK Retail and Technology, BlackBerry smartphones accounted for seven out of the 10 best-selling smartphones in South Africa in May 2012. GfK data in May also shows that BlackBerry has been the leading smartphone vendor in South Africa for over 20 months.

Zagury has been with RIM for more than four years and was RIM’s first MD appointed in Turkey. Prior to moving to Istanbul, Zagury was based in the UK, where she was responsible for regional strategic planning and business operations for Europe, the Middle East and Africa.

Before joining RIM in April 2008, Zagury was at Yahoo! Europe, where she headed the UK and Pan-Euro Business Operations and Intelligence teams. Her earlier experience spans over the property, leisure, financial services and media industries in the US, Tunisia, Argentina, Korea and Poland.