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Blue Label launches PlaySALottery

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Blue Label’s subsidiary, Blue Label Distribution, has partnered with the South African National Lotto operator, Gidani and Lidonga Technologies, to create the technical ability for consumers to now buy Lotto on their cell phones.
“We are very excited to launch PlaySALottery,” says Werner van Reenen, CEO of Blue Label Distribution.
“It complements our Blu Approved bouquet of products and services available to customers and merchants. PlaySALottery is a natural fit for us, as the technology platform already exists through our core airtime distribution to some 150 000 points of presence across South Africa.”
With the PlaySALottery voucher, consumers can purchase a voucher at Blu Approved stores and other major retail outlets, top up their online mobile wallet and start playing Lotto instantly.
The PlaySALottery vouchers are vended in the same way as airtime, so it’s simple and easy to use, for both merchants and consumers.
“It was important for us to find the right partner that was able to provide the technological capability and distribution platform to create and to distribute an electronic recharge voucher that would make it easy to load our mobile wallet allowing consumers to purchase lotto tickets through their cell phones,” says Phillip Suckerman, sales and marketing director from Lidonga Technology.
“And now through Blue Label Distribution, we are able to make PlaySALottery prepaid vouchers easily and conveniently available to all those that want to play Lotto from the comfort of their cell phone without queuing for hours waiting to buy and play.”
PlaySALottery is a prepaid voucher that is used to top up a mobile wallet which, in turn, will be utilised to purchase virtual Lotto tickets. The vouchers are denominated in R25 and R50 vouchers and are available at selected Shell, SPAR and Blu Approved outlets nationwide.