Bytes Technology Group Emirates, a subsidiary of Altron company Bytes Technology Group, has launched a storage business unit in the UAE based on NetApp products.

Bytes is currently NetApp’s largest partner in Africa and has extensive experience in enterprise storage and data solutions.

“The market for storage is showing tremendous growth in this part of the world, and we are excited about leveraging our global NetApp relationship to drive solutions in the UAE market,” says Rodney Barrell, MD of Bytes Emirates.  “We have developed a wide range of offerings in this space which add value to our customers, ranging from pro-active monitoring solutions to full storage infrastructure managed services offerings, and now is a great time to be introducing these to the local market.”

Martyn Molnar, MD of NetApp Middle East, adds: “Bytes brings enterprise experience and credibility to the Middle East market, and we look forward to working with them to drive our expansion plans for the region.”

Bytes will be supported in its go to market efforts by Aptec Distribution, a regional technology distributor that has worked closely with NetApp for several years.