Liquid Lemon has launched a new use of RFID technology to help connect real life events with the world of social media.

One of the latest and fast-growing trends in Europe, is the use of Radio Frequency Identification (RFID) Technology to help brands connect their customers to the world of social media during events and activities such as brand activations.

Suzanne Rogers, director at Liquid Lemon, says: “There has been an upsurge in the recent number of cases involving global brands, such as Coca Cola, Renault & Red Bull, using this technology during their brand activations.”

Now Liquid Lemon has launched the technology to the South African market.

“These new products, called Swipe Stations, are RFID devices which allow users to simply and easily, connect to their Facebook pages during real-life events and experiences” explains Rogers. “Users are given RFID-enabled cards, wristbands or tickets, which the user registers to his or her own Facebook page via our Facebook app.

“These cards allow users to connect to their Facebook page by scanning the card or wristband at any Swipe Station which, in turn, posts branded content to their friends, via Facebook or other social media.”

Swipe Stations can be positioned at various points around the venue, and are configured to perform a variety of functions, ranging from a simple “Like” to taking a user’s photo – all of which is then automatically uploaded to the user’s Facebook page.