Ruckus Wireless is determined to examine the challenges and opportunities that exist for their South African resellers and, in so doing, is proud to host their inaugural Mini Dogs road-show across Johannesburg, Durban and Cape Town.
The Mini Dogs road-show is a chance for Ruckus Wireless customers, partners, employees and others with a vested interest in the company to gather in a central place to get to know each other, share industry knowledge, discuss opportunities and challenges, and to become something akin to a Ruckus family.
“Ruckus Wireless is among the industry’s fastest growing pure-play WiFi companies. We sell into the enterprise market exclusively through a two-tier channel model that includes top distributors and channel partners in every country – including South Africa,” says Michael Fletcher, sales director for Ruckus Wireless sub-Saharan Africa.
“As a company that is 100% channel focused – we rely heavily on a successful channel strategy. Essentially it’s about creating a channel with a structure, value proposition and margin model that is unique and compelling – and our Mini Dogs road-show, allows us to really hone into the market and ensure we get this 100% correct.”
The technology channel has always been a challenging market with advancements taking place at a rapid rate. What’s more, with the slow-down in the market following the recession and the decline in the average selling price of technology – to be successful means performing in a tight economy.
“As a result, channel partners are looking into the whole eco-system.
“They don’t just want to build wireless networks, they have components in video, or voice or RFID to name but a few and it is this model that the Ruckus Mini Dogs partner programme and road-show aims to speak to – enabling a comprehensive understanding of this eco-system and of course, driving confidence in the support that we as a business can offer these partners,” concludes Fletcher.
The Ruckus Wireless Mini Dogs road-show will be taking place from the 14 August in Johannesburg, 15 August in Durban and 16 August in Cape Town.