LG has announced the launch of the Optimus L series in South Africa. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. The Optimus L7II and L5II will be the first of the new series to launch.
The Optimus L7II will include LG’s unique UX features such as QSlide and QuickTranslator. The Home Button LED displays brilliant colours to alert users to missed calls and all other notifications for seamless communication.

The wide 4,3-inch display helps everything becomes bigger and brighter, with the larger keyboard making the operational an experience on its own. True IPS Display technology means true colours with your images being detailed, crisp and accurate.

The Optimus L7II contains the “best-in-class” battery capacity, 2,460mAh with SIO+ technology which makes a higher density battery than others of its size, maximising the consumer’s usage time while contributing no additional bulk. This ensures users can multitask efficiently when they need it most.

“Refined design, striking performance and smart usability is what the L7II offers the consumers. LG has a history of pushing the envelope when it comes to style and the Optimus L SeriesII builds on this heritage of design innovation,” says Deon Prinsloo, GM for Mobile at LG Electronics.

Optimus L7II key specifications include:
* Chipset – 1GHz Dual-Core (Qualcomm MSM8225);
* Memory – up to 4Gb eMMC / 768Mb RAM / Micro SD:
* Display – 4,3-inch WVGA IPS;
* Camera – rear 8MP with LED Flash, and front VGA;
* OS – Android 4.1 Jelly Bean;
* Battery – 2,460mAh; and
* Size – 121,5 x 66,6 x 9,7mm.