Absa’s 1,3-million online banking clients will be the first in South Africa to have access to fully integrated online insurance. With immediate effect, clients will be just a few clicks away from having access to a launch suite of six core short-term and life insurance and investment products – all on a single, secure platform.
Absa clients will be in a position to apply for and manage short-term insurance policies to cover residential buildings, household contents and vehicles. Additionally, life insurance, funeral cover and credit protection can be serviced and will be available for purchase through Absa Online.

Speaking at this morning’s launch, chief executive for Absa Financial Services Willie Lategan, says: “We are excited about the first mover advantage this integrated online insurance platform gives us.

“It demonstrates our commitment to being relevant to our customers and underscores our quest to become Africa’s ‘Go-To’ bank. Our customers want convenience and we have delivered. In future they can interact, transact, view and amend their policies online at any time of the day and week. Our customers will get a differentiated and holistic digital experience.”

Absa Online continues to evolve. In recent times the site has provided easy access to the Absa Rewards programme, where members have instant access to their cash rewards while also having the ability to view their reward balances anytime, anywhere.

Other innovations include the ability to open a range of savings and investment accounts in just three clicks. Absa Online also makes worldwide payments easier through its partnership with Western Union.

Showcasing some of these latest online enhancements at the launch event in Rosebank today, Adrian Vermooten, Absa head of Digital Channels and Payments says: “We’re making banking simpler and more convenient with tailor-made customer services that can be accessed online through our powerful Absa Online platform.”

He concludes: “We are extremely proud of our new digital insurance offering and that we can now provide customers with a Net Worth or a snapshot of their financial position. By consolidating insurance and banking products, customers will have a clear picture of where they stand financially at a glance.”