LG Electronics has unveiled its LG G2 flagship smartphone to the South African market at a launch event held in Sandton. The LG G2 is the first smartphone introduced under LG’s new “G” Series for premium devices and will be available to the South African market from 1 November 2013.
Based on LG’s research of consumer lifestyles and behaviours, the LG G2 offers users more real-life benefits such as ergonomic design, practical functions and an intuitive user experience.
“Our definition of innovation today is technology that truly resonates with consumers,” says MD of LG Electronics South Africa, Mr IL Hwan Lee. LG have listened to and learned from consumers in pursuit of innovation. “We took these insights to new heights in developing LG G2, the most exciting and ambitious mobile phone in our company’s history,” explains Lee.
The positive market feedback received from the launch of the LG G2 globally has shown that consumer-oriented innovation does resonate with customers.
“The LG G2 was developed beyond the scope of any smartphone we’ve introduced to date and we are confident consumers will see the difference,” emphasises Lee.
There have been five significant learning’s made by LG when developing the LG G2: design, display, camera, sound and user experience.
The LG G2 brings everything together in a device with comfortable, functional, convenient and beautiful design. The LG G2 shifts the paradigm in smartphone design by placing all the buttons on the rear of the device, making this the first smartphone to be completely devoid of side buttons.
The unique Rear Key concept came from the realisation when studying users that the larger the phone became, the more difficult it was to properly access the side keys.
Moving the main buttons to the back of the phone gave users more control since this place was where individual’s index fingers are naturally located. Researchers found that moving the buttons also resulted in fewer dropped phones when adjusting the volume while talking.
By holding in the rear-mounted volume keys, it allows users to launch QuickMemo and the camera, making note taking and phone capturing even easier. And if the LG G2 is lying on a surface face up, there is no need to lift the phone to access the power button on the back. With KnockON, the LG G2 can be powered on simply by tapping twice on the display.
LG upped the ante by incorporating a 5,2-inch Full HD display in the LG G2, the largest designed for one-handed operation in today’s popular 2,7-inch width smartphone category.
In addition to the expansive viewing experience, LG’s innovative Dual Routing technology reduced the phone’s bezel to a mere 2.65mm on the side edge. And with proven IPS technology, the LG G2 offers superior graphics, accurate colours and clear images without any distortion.
For more efficient energy usage, the LG G2 employs Graphic RAM (GRAM) technology. GRAM reduces the display’s energy use by up to 26% on a still frame and increases overall usage time on the device by approximately 10%.
And with a generous 3,000mAh battery that is thoughtfully designed to take maximum advantage of the interior space, the LG G2 is more than ready for a full day’s work or play.
The LG G2’s high resolution camera comes equipped with Optical Image Stabiliser (OIS) technology to prevent blurring, allowing for clearer, brighter and sharper images when in motion or shooting in dim environments.
The G2 is unique in that it offers 13MP and OIS technology in a slim design without a protruding lens. And features such as Super Resolution and Multi-Point AF help keep everything in focus, just like a standalone point-and-shoot digital camera.
In recent years, there has been an increase in consumer demand for superior sound in smartphones as high quality multimedia content is readily available.
Smartphones have become hubs for entertainment of all kind and consumers expect the sound to be just as good as the image. The LG G2 is the first smartphone on the market today to feature 24 bit/192kHs HiFi playback that reproduces studio-like quality sound, far superior to a CD. Now consumers can hear a level of audio realism that hasn’t been possible before in a smartphone.
Research shows that the most frequently used smartphone features are the most basic ones that users often take for granted such as SMS, social networking, directions and of course, making phone calls.
The LG G2 comes with a number of compelling user experience (UX) features that provide the most practical value by focusing on a smartphone’s most popular tasks:
* Answer me – automatically answers the call after lowering the ringtone when the phone is raised to one’s ear.
* Plug & Pop – recommends options or related features to choose from when the earphone or USB cable is detected.
* Text link – allows information embedded in text messages to be selected and easily saved in a memo or calendar and search on a map or the Internet.
* QuickRemote – not only can LG G2 be used to remotely control popular home entertainment devices, it can also learn from conventional remotes and be customised to operate multiple devices with flexible layouts and keys.
* Slide Aside – enables easier multitasking by simply “sliding” open apps off to the side using a three-finger swipe.
* Guest Mode – protects owner’s privacy by displaying only pre-selected apps when guests access the phone with a secondary unlock pattern.
The LG G2 runs on the industry’s most advanced mobile chipset, the Qualcomm Snapdragon 800 Processor and redefines the smartphone experience through stunning performance, rich graphics and outstanding battery efficiency.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated. Through a long-term partnership collaboration with Qualcomm Technologies, LG was able to deploy the chipset integrated perfectly with the LG G2 hardware to offer powerful and yet stable performance.