Following the launch of BBM on Android and iOS, with more than 10-million downloads in the first 24 hours, BBM has ended its first week with more than 80-million monthly active users, including more than 20-million new users on the new smartphone devices.
During its first week, BBM was the top free overall app in 35 countries in Google Play and in 107 countries in the App Store, and continues to maintain a strong position in key markets such as Canada, the US, the UK, Indonesia and much of the Middle East.
“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,” says Andrew Bocking, executive vice-resident of BBM at BlackBerry.
“From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers.”
Over the past weekend, BlackBerry was able to remove the virtual line-up so that Android and iPhone users can now immediately download, sign in and start using BBM without having to wait.