BlackBerry has announced the appointment of Yudi Moodley as MD for Africa. With this appointment, Yudi Moodley will be responsible for overseeing and driving the overall business strategy and growth for BlackBerry across Africa.

Yudi Moodley is replacing Alexandra Zagury, who is taking up a new role at BlackBerry as MD for the UK and Ireland.

“Africa is one of BlackBerry’s key markets. As I take up this new role, I will continue to work with our local partners to serve all of our customers and focus on driving the ongoing adoption of the BlackBerry 10 platform as well as BBM, which is popular among Africans across the continent,” says Moodley.

Previously, Moodley was BlackBerry’s business management director for the Middle East and Africa, a diverse general management role spanning commercial management as well as business planning and forecasting. He joined BlackBerry in 2010.

Before joining BlackBerry, Moodley spent four years with Cell C, where his last position was as senior national retail sales manager. He started his career with Caltex Oil.