Intel and FC Barcelona have announced a partnership agreement that brings together two brands with shared core values of innovation and performance, as well as to support and improve the communities they serve around the world.
“This is more than a sponsorship to Intel,” says Deborah Conrad, Intel chief marketing officer. “The technology we are deploying and the programs we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced soccer clubs in the world and to launch an ambitious slate of educational initiatives.”
The spirit of the partnership is symbolized by the new FC Barcelona jersey, which will feature the Intel logo inside. This is the first-ever placement of a logo inside the club’s jersey.
The new jersey was unveiled at FC Barcelona’s training facilities by Intel’s Conrad; Sandro Rosell, president of FC Barcelona; and FC Barcelona players Gerard Pique and Carles Puyol.
The new jersey was worn for the first time in the La Liga match against Villareal on 14 December.
“It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and teamwork with a company of such worldwide prestige as Intel,” says Rosell. “We are both trendsetters in our fields, and I am convinced the collaboration we are starting today will be very important. It will mean much more than a financial sponsorship.”