Kaspersky Lab has calculated how many new phishing wildcards it adds to the company’s anti-phishing database every month. According to these calculations, in 2013 there was an average of 96 609 new phishing wildcards a month. However in the first half of 2014, this figure has risen sharply.

This year the average number is up to 113,500 per month, an increase of 17,5%. Not only are we seeing more false links, these links are deliberately taken down quickly. Those short lifespans make life even more difficult for anti-phishing programs.

“Phishing is a fairly simple way of tricking Internet users into handing over their personal and financial information. The attackers create new phishing links every minute and now phishing sites typically operate for just a few hours.

This strategy is intended to make it impossible for their site to earn a bad reputation and take its place in the anti-phishing databases established by security companies. This in turn changes the rules of the game for developing anti-phishing products: now we must carefully monitor the relevance of the phishing wildcards stored in the database.

“We are working with ‘perishable’ malware so a quick reaction to every update is critical,” says Nadezhda Demidova, content analyst at Kaspersky Lab.

Steps to steer clear of phishing sites include:
* Do not click links on suspicious sites or those you receive from un-trusted sources via e-mail;
* Enter all addresses into the browser address bar manually;
* Check the address bar immediately after downloading the page to ensure the domain name corresponds to the one you expect;
* Check whether the site uses a secure connection;
* If you have the slightest doubt about the authenticity of the site, do not enter your personal details in any circumstances;
* To ensure the legitimacy of a page contact the company via its official Web site;
* Avoid entering your sensitive data while using a public WiFi network; and
* Use an anti-phishing security solution.