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Tablet sales down, laptops up …

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While tablet sales will account for 52% of the mobile computing market in 2015, tablet sales will drop at The Notebook Company in favour of laptop sales.

According to market intelligence firm, ABI Research, tablet sales will account for 52% of the mobile computing market by the end of 2015.

Christopher Riley, CEO of The Notebook Company, says that between 2011-2013, when there was a shortage of tablets in South Africa, The Notebook Company was able to step into the breach and become one of the top tablet retailers in the country.

“During that time tablet sales outstripped laptop sales at The Notebook Company. We became one of the largest sellers of Apple iPads in SA. But there is no longer a shortage of tablets and we are now focusing on laptop sales. Due to this, tablets will account for only 10% of our turnover during 2015,” Riley says.

He adds there is still a very big shift in sales towards laptops from PCs, which is creating a “relatively fluid market” for The Notebook Company. “Due to this scenario, we are very much focusing on selling laptops. Tablet sales are a secondary focus.”

He says he is expecting double-digit growth in revenue for the second quarter of 2015 compared to the second quarter of 2014.