PayU is a leading online payment service provider dedicated to creating a fast, simple and efficient payment process for merchants and buyers. In May 2015, PayU is launching a new look. The goal of the rebranding is to create a consistent experience for all its customers and users wherever they may be.PayU has presence in 16 high growth markets in Asia, Central and Eastern Europe, Latin America, the Middle East and Africa. CEO of PayU MEA, Mustapha Zaouini, explains that the new bold brand identity reflects the company’s ambition to make greater impact and create a unified experience for customers and users in its various markets.

“Our strength lies in our local approach: valuing local language and culture, an entrepreneurial spirit and the goals of our clients,” he says. Whether someone wants to make a payment online on a computer, tablet, mobile device, e-wallet or even offline, PayU’s 250+ payment methods are designed to make it fast, simple and secure.

The rebranding is not only a logo change but an effort to re-engage with visitors on new value added products such as the PayU wallet which stored payment details in one place so that buyers can transact far quicker and more securely on merchant sites. The wallet can also be used to buy airtime and electricity, play lotto and do transfer money to friends. Look out for more value added services coming soon

PayU strives to have a single, world-class online experience that enhances customer satisfaction and loyalty, “Our new brand leverages our position as industry leaders and re-affirms our offering as a safe, secure platform. By partnering with PayU, clients can expect to leverage solutions that will unlock strategic value for their business,” says Zaouini.

Aligned with the company’s strategy to provide a unified experience and empower the users, the new look combines a balance of ambition and technical information with a warm personality.