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SCEE, Sony Mobile sign sponsorship deal

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Sony Computer Entertainment Europe (SCEE) and Sony Mobile Communications today confirmed a three year global partnership as Official Partners of the UEFA Champions League for seasons 2015 to 2018. This agreement will include the UEFA Super Cup 2015, 2016 and 2017 as well as the UEFA Women’s Champions League Final and UEFA Youth League Finals.

PlayStation has been a long-standing Official Gaming Partner of the UEFA Champions League. The extension of this sponsorship represents the continued commitment to Europe’s most prestigious club football competition, which has seen the brand delivering incredible content and gaming experiences to millions of fans.

Jim Ryan, President and Chief Executive Officer, Sony Computer Entertainment Europe, said: “Our relationship with UEFA and the UEFA Champions League is incredibly important to us and we see it as a very natural fit for our brand and audience. We are excited to continue this relationship for another three years and look forward to bringing something new, fun and exciting to our gamers that will be a uniquely PlayStation approach to the UEFA Champions League.”

Sony Mobile, with its innovative range of Xperia smartphones and tablets, as well as unique SmartWear products, is uniquely placed to engage with fans both in the stadium and the digital arena, through enriching mobile content experiences.

Commenting on the sponsorship, Dennis van Schie, Chief Commercial Officer of Sony Mobile, said: “UEFA Champions League is the pinnacle of club football and we’re excited to bring fans around the world extraordinary ways to enjoy and share their passion for the game. This prestigious global platform enables us to extend our reach to new audiences and provide them with truly engaging and immersive mobile experiences.”

As Official Partners, PlayStation and Sony Mobile will enjoy extensive rights to the matches, pre-match training sessions, media, hospitality, events including the Final, as well as the exclusive digital partnership on UEFA.com.

Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “We are very pleased that Sony has extended its sponsorship as we will continue to work closely with PlayStation but we now also welcome Sony Xperia into the partnership. This will enable ground-breaking entertainment to bring excitement to fans around the world through the UEFA Champions League relationship.”