Jasco has announced the opening of a new office in Kenya as of 1 April 2015. Based in Nairobi, the office will help to cement Jasco’s position in the East African market, expanding the group’s geographic footprint and providing more effective customer service to clients in the region.
“Creating a dedicated presence in Kenya will not only allow Jasco to strengthen its position in the East African market, it will also allow us to more easily service new and existing clients within this region. Kenya is the hub for the East African community and a growth market for Jasco. By establishing a presence in the region, Jasco will also further extend the company’s footprint,” says Danny Ross, executive head: Africa at Jasco Enterprise.
With the backup and resource support of the Jasco team in South Africa, full time employees will be based at the office in Kenya. The initial focus of Jasco’s East African operations will be on the Jasco Enterprise offering. This will be extended to incorporate the entire Jasco offering in due course. Jasco Enterprise has several existing customers in the region across a variety of sectors, including financial services, telecommunications, service providers and logistics.
“We have always encouraged the philosophy of employing local people and engaging with local businesses, which is essential for creating sustainable operations in any country. We will capitalise on new opportunities and partnerships as well as focus on expanding our relationships within the East Africa market,” says Ross.
Jasco’s strategy in the region will be to focus on solution selling, incorporating the implementation of value-added services into their offering. Utilising a wealth of experience and intimate understanding of the market and customer needs, Jasco will focus on growing business with existing customers and increasing market share through the acquisition of new customers. With the backing and support of distributors and product suppliers, as well as existing partnerships and a proven track record with a variety of best-of-breed global solutions, Jasco aims to capitalise on opportunities in this growing market. In addition, Jasco will be leveraging its skills in service management, project management, business development, in depth understanding of solutions and services to aid customers in deriving maximum benefit from their technology investment.
“As a starting point, we will take our existing products, solutions and services into current market segments that we are very familiar with and have had success in. A dedicated presence in Kenya will not only improve our customer service, it will also afford us the opportunity for additional growth. Our aim is to win new customers in our sectors of focus, and expand our solutions offering into new markets. Leveraging the extensive portfolio of offerings from within the greater Jasco group, there is significant potential for cross and up-selling and business growth,” Ross concludes.