Mitsumi Distribution, one of the largest IT, CE and telco distributors in Africa, won the Distree Diamond Award for distributors. The Distree Diamond Awards series continued in Nairobi on Thursday June 11, forming part of the second annual Distree Africa retail channel event. The recipients of Distree Diamond Awards were determined using on-site live voting feedback from retailers and e-tailers participating in the event.

Farouk Hemraj, director and co-founder at Distree events: “We congratulate Mitsumi on winning the Distree Diamond Award for distributors, as voted for by retailers and e-tailers attending Distree Africa 2015. This award highlights the fact that retailers and e-tailers across Africa recognise and appreciate the depth and breadth of services and products that Mitsumi offers the regional channel.”

Distree events feature great brands with innovative products and go-to-market strategies that appeal to participating channel partners. The Distree Diamond Awards enabled retailers and e-tailers to reward the brands that impressed them most at this year’s Distree Africa.