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Mitsumi wins Intel distribution in Africa

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Mitsumi Distribution has been appointed as an Intel Approved Supplier for the African region.
The partnership will entitle Mitsumi to increase its focus on Intel’s complete range of products via the active promotion of Intel content within devices including desktops/all-in-ones, notebooks, 2-in-1s and tablets to the East & West Africa region.
Intel will be able to utilise Mitsumi’s wide channel coverage as part of its strategy to develop the African market, thereby increasing Intel technology adoption in the region.
This recognition establishes Mitsumi as a key distribution partner, and enables it to enlist its customers into the Intel Technology Provider Program (ITP), which is designed to support the knowledge, sales and marketing efforts of channel partners that recommend and resell Intel-based technology solutions.
Adib Rajji, distribution business manager at Intel, says: “We are glad to partner with Mitsumi as an Intel Approved Supplier. Mitsumi is known for reliable, expert service as a supplier of Intel technology-based solutions.”
Mitesh Shah, MD of Mitsumi Distribution, comments: “Mitsumi is proud to tie-up with Intel as their Approved Supplier for Africa. With our strong channel presence, we are confident that we can help Intel extend and strengthen its reach to a wider spectrum of resellers based there. This partnership will also give us privileged access to Intel’s resources, training and extended support. Building on this we look forward to long-term association with Intel.”
Mitsumi operates in 10 African countries, including Nigeria, Kenya, Tanzania, Uganda, Ghana, Ethiopia and Algeria.