Cell C is extending its two-year partnership with Trace TV with the launch of Trace Mobile, a white-labelled service offering exclusive content coupled with Cell C’s competitive prepaid rates to customers.
Trace Urban is a popular music TV offering on DSTV that was presented with two Sunday Times Generation Next awards earlier this year. Having been awarded with the “Coolest Music Channel” accolade for the sixth year in a row, Trace Urban also took home yet another coveted award for the “Coolest TV Channel” at this year’s Generation Next awards ceremony.
Customers that sign up with Trace Mobile will receive exclusive access to Trace Music, a music radio streaming service providing some of the top hits directly to customers. They will also receive exclusive loyalty and lifestyle rewards.
Trace Mobile customers will benefit from Free WhatsApp and will also be able to access Free Facebook and a host of other Web sites through Internet.org. Additionally, Trace is offering access to its own social platform called TRACE Friends where likeminded individuals can connect with others who enjoy the same things they do.
Customers will be able to upload their own awesome video content on the Trace Mobile portal with #uonair for a chance to be broadcast on the DStv channel.
This product allows customers to select five Trace Mobile or Cell C friends and gain access to a discounted call rate of 49c per minute when calling them, as well as, free airtime on recharges.
TRACE Mobile will be available from 7 September and the branded starter pack can be purchased from any Cell C store and later from selected retailers.